Ahana has been a writer and editor for over 15 years. Her work has appeared in The Swaddle, Arre, The Pune Mirror, The Curious Reader, Bonobology and others.
15 hours agoBy integrating PubMatic AgenticOS with Optable’s identity-first, privacy-safe AI, buyers gain better signals and more efficient activation while complementing AgenticOS's execution capabilities with specialised audience intelligence.
15 hours agoPowered by TVision, this new integration enables advertisers to reach the most engaged CTV audiences and improve campaign impact through pre-bid targeting.
15 hours agoMagic Layers is a new capability within the Canva Design Model, the company’s proprietary foundation model, designed to generate designs that are editable from the start.
15 hours agoThe collaboration integrates Anoki’s ContextIQ with Amagi’s THUNDERSTORM SSAI solution to offer a seamless, non-disruptive way for advertisers to engage viewers during the scenes that matter most at scale.
15 hours agoThe algorithm can automatically discriminate against a potential customer due to outdated historical datasets. Post-campaign analysis can help identify biased decision-making and will enable revenue uplift, says Toju Duke, Founder & CEO, Diverse AI.
2 days agoTogether, Syndigo and Taggstar enable brands and retailers to activate existing product data to create persuasive, revenue-driving experiences.
2 days agoIn addition to enhanced reporting and optimisation tools, Stagwell clients will also receive platform support across setup and optimisation, creative best practices, and vertical-specific campaign execution.
2 days agoPart of Nextdoor’s smart advertising suite expansion, the feature will provide advertisers with enhanced performance across the entire marketing funnel, improving CTR and driving deeper campaign engagement.
2 days agoNew MCP Server and Intelligence Tools automate negotiation, optimisation, and execution, advancing FreeWheel’s mission to modernise premium video transactions.