Zeta Global Launches AI Agent Studio with Agentic Workflows
Zeta's fully customisable Agentic Workflows enable marketers to chain Zeta’s generative AI agents to perform complex tasks and drive impactful results throughout the customer journey.
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Zeta Global has launched AI Agent Studio with Agentic Workflows. AI Agent Studio is a suite of generative AI tools available to Zeta customers. It enables users to select and activate prebuilt agents, create custom agents, and link them together to execute complex marketing tasks, rather than just isolated, linear tasks.
Currently in beta, Agentic Workflows introduces a new approach that allows marketers to coordinate Zeta’s interconnected generative AI agents, automating complex tasks with accuracy and consistency.
This evolution in AI-powered marketing empowers businesses to increase productivity, sharpen personalisation, improve performance and scale campaigns faster. Zeta’s Agentic Workflows provide a library of prebuilt and customisable AI workflows, enabling marketers to define, connect, and optimise AI agents to drive intelligent automation.
“Zeta has long been at the forefront of AI-powered marketing, relentlessly focused on making AI truly actionable. The momentum is clear—126 brands adopted Zeta’s Data Cloud AI within its first year of launch. While AI adoption is still in its early stages, we’re already seeing a meaningful impact, with Zeta’s consumption revenue increasing over 40% in 2024—a significant acceleration from 2023,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global.
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“With this launch, which combines strategic intelligence with autonomous execution, Zeta is giving businesses the ability to move faster, make smarter decisions, and scale growth like never before.”
“We are still in the early innings of generative AI, but today’s launch of Agentic Workflows marks a turning point for the industry,” said Christian Monberg, Chief Technology Officer and Head of Product of Zeta Global.
“Zeta has spent years pioneering AI in marketing and refining our architecture to enable true transformation. Agentic Workflows allows marketers to move beyond siloed AI tools to interconnected systems that work autonomously, unlocking a new era of efficiency and effectiveness.”
Zeta’s fully customisable Agentic Workflows enable marketers to chain Zeta’s generative AI agents together to perform complex tasks and drive impactful results throughout the customer journey. Unlike one-size-fits-all AI tools, Zeta’s generative AI agents can be tailored to meet specific business needs and then combined, allowing marketers to create workflows that can do nearly any task.
Core Tasks Automated by AI Agent Studio
- Programmatic Media Optimisation: Automates audience segmentation, media planning, real-time bidding strategies, and ongoing campaign performance adjustments.
- Customer Journey Optimisation: Identifies behavioural drop-off points, recommends engagement strategies, and executes A/B testing for continuous improvement.
- Campaign Creation: Defines target audiences, forecasts CTV campaign performance, generates creative briefs, and automates billing processes.
- Data Onboarding: Analyses, maps, and transforms unstructured data for seamless integration into the Zeta Marketing Platform.
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