AI agent

Archie proposes the criteria, runs the search and vetting itself, then hands back a checked shortlist of creators worth booking, each with the reasoning attached.

The Optimove MCP lets marketers prompt Optimove from the AI tools they already use, while the platform handles execution and governance is fully preserved.

AI Campaign Insights Sessions give marketers 24/7 access to Bayes to explore, analyse, and understand campaign performance.

The additions include a native OpenAI Ads attribution and conversion integration, and AskCTM, a new in-platform AI agent that makes CTM's AI features self-service.

Wisdom gives organisations a real-time window into the signals shaping their brand — transforming live social data into contextual intelligence and coordinated action.

NIKO empowers advertisers to create and launch campaigns in natural language, making programmatic advertising accessible and straightforward.

The launch reflects Rakuten Advertising's continued focus on developing proprietary AI capabilities that deliver smarter, more scalable tools for advertisers.