Youtube to Integrate Latest Shopping Feature for Creators

What to Read Next

1. Customer Centricity Summit to Redefine Brand-Customer Relationships in KSA

2. Batelco Introduces Basma, an AI-powered Digital Assistant

3. Garuda Indonesia Partners With Indosat

4. Tech Mahindra Launches Comprehensive GenAI Validation Solution VerifAI

YouTube announced that it’s launching new Shopping features that allow creators to curate shoppable collections, better plan their shoppable videos, quickly monetise older videos and more.

YouTube is launching “Shopping Collections” to allow creators to curate products from their favourite brands for users to browse through. Creators can pick a selection of products based on a theme, such as an everyday makeup look or a capsule wardrobe.

The collections will appear in a creator’s product list, Store tab and video description. At launch, creators will be able to make Collections on the Studio app on their phone. YouTube plans to launch the feature on desktop soon.

YouTube is also launching a new Affiliate Hub in its app to make it easier for creators to find information about the latest list of Shopping partners, competitive commission rates and promo codes.

The launch of the new features come as TikTok Shop is seeking to take on YouTube Shopping and other competitors in the space.

Also Read: Matrade Partners with TikTok Shop for Cross-Border Expansion

Its hoppable video collections allow creators to go beyond traditional product placement. They can curate products they genuinely love and use, fostering trust and authenticity with their audience. This approach can be significantly more impactful than generic product endorsements.

Additionally, its bulk product tagging enables creators to revisit older, high-performing videos and unlock their earning potential. The Affiliate Hub streamlines brand discovery and collaboration. This means that creators can identify brands that align with their content and audience, fostering long-term, mutually beneficial partnerships.

For instance, by partnering with brands via the Affiliate Hub, influencers can promote brands’ products in videos. They can earn a commission for every sale generated through a unique affiliate link.