Youtube to Integrate Latest Shopping Feature for Creators

The launch of the new features come as TikTok Shop is seeking to take on YouTube Shopping and other competitors in the space. 

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  • YouTube announced that it’s launching new Shopping features that allow creators to curate shoppable collections, better plan their shoppable videos, quickly monetise older videos and more.

    YouTube is launching “Shopping Collections” to allow creators to curate products from their favourite brands for users to browse through. Creators can pick a selection of products based on a theme, such as an everyday makeup look or a capsule wardrobe.

    The collections will appear in a creator’s product list, Store tab and video description. At launch, creators will be able to make Collections on the Studio app on their phone. YouTube plans to launch the feature on desktop soon.

    YouTube is also launching a new Affiliate Hub in its app to make it easier for creators to find information about the latest list of Shopping partners, competitive commission rates and promo codes.

    The launch of the new features come as TikTok Shop is seeking to take on YouTube Shopping and other competitors in the space.

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