WunderKIND Ads Launches WunderKIND CTV Pause Ads
Wunderkind is leveraging Private Marketplaces to ensure access to premium publisher CTV inventory and layering in addressable targeting based on brand first-party data, custom audiences, and more.
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WunderKIND Ads, the advertising division of Wunderkind, has announced the launch of WunderKIND CTV Pause Ads, a product expanding its innovative programmatic approach to Connected TV. Developed in partnership with OpenGlass.TV, this technology ensures seamless delivery and optimisation across platforms.
While Pause Ads are widely used in the CTV experience, the executions are typically executed via direct IO. Wunderkind is leveraging Private Marketplaces to ensure access to premium publisher CTV inventory and layering in addressable targeting based on brand first-party data, custom audiences, and more.
WunderKIND Ads partnered with IPG Team Beauty, the dedicated cross-channel media solution for Ulta Beauty, to launch a programmatic CTV Pause Ad campaign in Q4 2024.
The campaign leveraged Ulta Beauty’s first-party data to reach viewers across premium, brand-safe inventory, with QR-code creative to seamlessly bridge the gap between CTV engagement and real-world action.
“Capturing attention on the largest screen in the household is more important than ever to make a bold impression on consumers,” said Samantha Primack, Vice President, Addressable Strategy & Activation at IPG Team Beauty.
“By pairing Wunderkind’s innovative creative offerings with audience-first programmatic buying, we delivered a first-to-market experience for both existing and new customers. This campaign proved that it’s not only possible to scale first-party data on CTV with impactful creative—it drives above-benchmark results.”
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Other Features of WunderKIND CTV Ads:
- Delivered during natural pauses in content, respecting the viewer’s experience and maximising impact. Clients can also access top-tier content providers, ensuring brand messages appear alongside high-quality programming.
- WunderKIND Ads has partnered exclusively with PubMatic as its SSP to power the programmatic delivery of Pause Ads across premium CTV inventory, ensuring scalable, high-quality reach and performance. Campaigns are available through all major DSPs.
- Support for high-resolution static creatives and simple animations, maximising visual appeal. Additionally, WunderKIND Ads’ expert team builds all CTV Pause Ads assets, adding value and ensuring exceptional quality. All clients need to provide are high-resolution assets, a QR code destination link, and simple animation instructions.
- Recommendations for scalable audience segments, based on specific target audiences.
- Track user engagement and drive conversions with customisable QR codes. WunderKIND Ads will generate a QR code and provide reporting metrics.
- Access Adelaide Attention Metrics, providing valuable insights into ad performance.
Richard Jones, CRO at Wunderkind, said, “WunderKIND CTV Ads is a game-changer in the CTV advertising landscape. Our programmatic pause ad format provides a non-intrusive yet highly engaging way for brands to connect with their target audience on the biggest screen in the house, delivering exceptional results and maximising return on ad spend.”
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