Acxiom

Unlike black-box digital identity solutions built primarily for digital advertising use cases, Acxiom’s Digital Recognition solution supports integrated online and offline campaigns.

The new solution combines AI-powered creative optimisation in-flight with contextual signals to deliver relevant advertising experiences across streaming environments.

The solution will feature seamless data exchanges between Adobe products, Omni's powerful connected platform layer and its agentic infrastructure, delivering predictive growth at enterprise scale.

Using Acxiom’s new offering, companies can control which data comes in, how it’s linked to other data, and grant permission on how it’s used. Acxiom, a customer intelligence company, has launched a public, cloud-based data clean room built with Snowflake, the data cloud company. This offering allows users to share data with partners and platforms […]

It takes the right blend of data and technology to understand people genuinely. Regardless of trends, brands must have that essential mix to create customer experiences that resonate with people and drive brand growth. Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, unveiled its top customer experience […]

Acxiom, a customer intelligence company, has joined the Salesforce AppExchange Genie Collection. Directly integrated with Salesforce, Acxiom’s Data Enhancement for CDP app is currently available on AppExchange. Using the app, advertisers can leverage Acxiom’s touchpoint data to identify and build high-value audiences. “Acxiom’s decades-long experience in privacy-compliant data services and identity management offers Salesforce clients […]

A combination of Match Multiplier and InfoSum’s clean room technology unlocks the power of brand-owned data. InfoSum, a data collaboration platform provider, is partnering with Acxiom, a customer intelligence company, to expand companies’ data matching capabilities. Using Acxiom’s Match Multiplier, companies can leverage Acxioms addressable recognition data to enrich their owned data and increase match […]

Acxiom Real Identity and Treasure Data aims to help brands develop a more sophisticated and agile way of managing identifying information. Acxiom announced that Acxiom’s Real Identity is integrating with Treasure Data to enable full-funnel personalisation, measurement and attribution. Leveraging Acxiom’s more than 50 years of expertise in privacy-compliant data and identity management, the integration […]

Acxiom, a customer intelligence company, is partnering with TransUnion via the TruAudience Data Marketplace, enabling companies to use Acxiom’s marketing audiences across the streaming media ecosystem. With Acxiom audiences in the TruAudience Data Marketplace, advertisers can fine-tune their digital audience strategy in new environments, like connected TV, audio, and gaming. Acxiom has addressable marketing data […]