Marquee Awards Winner: Technical Excellence in Journey Orchestration for CX

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The Marquee Awards 2026, presented by Martechvibe, recognise the campaigns and teams—across industries and martech domains—that don’t just keep up with change, but set new benchmarks for what modern marketing in the Middle East can achieve.

Across 20 categories in two broad clusters—Best Digital Campaigns and Technical Excellence—this year’s finalists represent 24 winners, from banks, retailers and FMCG players to healthcare systems, destinations, technology platforms and advisory firms.

Together, they show how creativity, data and technology can work in concert: building performance engines, elevating customer experience, and turning martech stacks into real commercial advantage rather than background infrastructure.

Here is the winner of the Marquee Awards 2026 for Technical Excellence in Journey Orchestration for CX.

Alshaya Group

Alshaya’s H&M 360 project shifted CRM from weekly batch‑and‑blast to behaviour‑led journeys across email, push, WhatsApp and onsite/app personalisation using Bloomreach.

The initiative achieved a 96% conversion uplift versus control and 92x ROI, creating a reusable omnichannel engine that can be rolled out across Alshaya’s 70‑brand portfolio.

For more information on Marquee Awards and other events by Martechvibe, please reach out to marketing@martechvibe.com. 

Marquee Awards will be back in 2027.