The Winner of the Marquee Awards for Technical Excellence in Journey Orchestration for CX
End-to-end customer pathways designed and optimised using orchestration tools.
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The Marquee Awards 2026, presented by Martechvibe, recognise the campaigns and teams—across industries and martech domains—that don’t just keep up with change, but set new benchmarks for what modern marketing in the Middle East can achieve.
Across 15+ categories in two broad clusters—Best Digital Campaigns and Technical Excellence—this year’s winners represent 21 brands, from banks, retailers and FMCG players to healthcare systems, destinations, technology platforms and advisory firms.
Together, they show how creativity, data and technology can work in concert: building performance engines, elevating customer experience, and turning martech stacks into real commercial advantage rather than background infrastructure.
Here are winners of the Marquee Awards 2026 for Technical Excellence in Journey Orchestration for CX.
Alshaya Group
Alshaya’s H&M 360 project shifted CRM from weekly batch‑and‑blast to behaviour‑led journeys across email, push, WhatsApp and onsite/app personalisation using Bloomreach.
The initiative achieved a 96% conversion uplift versus control and 92x ROI, creating a reusable omnichannel engine that can be rolled out across Alshaya’s 70‑brand portfolio.
