Marquee Awards Winner: Best Digital Campaign in Banking
Digital initiatives that enhanced trust, convenience, or customer adoption in financial services.
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The Marquee Awards 2026, presented by Martechvibe, recognise the campaigns and teams—across industries and martech domains—that don’t just keep up with change, but set new benchmarks for what modern marketing in the Middle East can achieve.
Across 20 categories in two broad clusters—Best Digital Campaigns and Technical Excellence—this year’s finalists represent 24 winners, from banks, retailers and FMCG players to healthcare systems, destinations, technology platforms and advisory firms.
Together, they show how creativity, data and technology can work in concert: building performance engines, elevating customer experience, and turning martech stacks into real commercial advantage rather than background infrastructure.
Here is the winner of the Marquee Awards 2026 for Best Digital Campaign in Banking.
Citi
Citi’s wealth‑management campaign targeted HNW investors (USD 1M+ in investable assets) with a cinematic, AI‑native “quiet confidence” narrative rather than loud product claims.
The digital‑only, three‑month programme more than tripled leads—from 224 to 679—and delivered 8.8x ROAS, demonstrating how understated, trust‑first storytelling can drive meaningful growth in private wealth.
For more information on Marquee Awards and other events by Martechvibe, please reach out to marketing@martechvibe.com.
Marquee Awards will be back in 2027.
