Tech Mahindra, Sprinklr Partner to Deliver AI-first CX Platform

Sprinklr and Tech Mahindra's expanded partnership will deliver a comprehensive omnichannel customer service platform to enterprises.


  • Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced a strategic partnership with a provider of digital transformation, consulting, and business re-engineering services and solutions, Tech Mahindra. 

    Tech Mahindra and Sprinklr together will implement an AI-first customer experience management (CXM) platform that delivers unified services across touchpoints and focus on go-to-market strategies.

    After collaborating on joint implementations in Europe, the two organisations have decided to formalise and expand their relationship globally. The partnership will empower enterprises to better manage customer journeys across customer service, social media, sales, and marketing.

    Vikram Nair, President – EMEA Business, Tech Mahindra, said, “Contact centres serve as the primary touchpoint for customers seeking assistance. Today’s customers expect an omnichannel experience while seamlessly moving between different digital and human channels. An effective way of supporting this is by deploying an AI-powered omnichannel Contact Center as a Service (CCaaS) platform that can support current and future needs. Our partnership with Sprinklr is a positive step towards addressing the market demands and offering tangible value to our shared customers by co-implementing an AI-first customer experience management platform. The partnership will further leverage our expertise in digital transformation and provide customised, world-class implementation services with accelerated return on investment (ROI) to enterprises worldwide.”

    “The rise of AI and the shift to digital customer experiences represent huge opportunities for brands to break down the walls of the contact centre and unify customer facing functions,” said Sprinklr Founder and CEO Ragy Thomas. 

    “Our successes with Tech Mahindra to-date put us in an excellent position to formalise our partnership and bring our services to help more enterprises harness the power of AI and transform how they deliver customer experiences.”

    Sprinklr and Tech Mahindra’s expanded partnership will deliver a comprehensive omnichannel customer service platform to enterprises. With this platform, enterprises will have the flexibility to interact with customers on the channel of their choice and receive outstanding experiences across a wide range of traditional and digital channels.


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