Skai Launches Self-Serve Market Intelligence Solution, Ask MI
Commerce intelligence platform Skai recently announced the launch of Ask MI, an AI-powered, search-based, self-serve market intelligence solution. Using natural language, users can type any word, phrase, or question into Ask MI’s intuitive search bar to access easily understood, interactive dashboards that provide powerful insights about the consumers, brands, products, competitors, and innovation within their […]
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Commerce intelligence platform Skai recently announced the launch of Ask MI, an AI-powered, search-based, self-serve market intelligence solution. Using natural language, users can type any word, phrase, or question into Ask MI’s intuitive search bar to access easily understood, interactive dashboards that provide powerful insights about the consumers, brands, products, competitors, and innovation within their category.
Skai connects and contextualise external data so insights teams can understand not only what is happening in the market but also why. Historically, Skai’s market intelligence platform served those already comfortable analysing data within a brand; Ask MI was designed to support data-driven decision making for all business users with an intuitive, foolproof interface.
Skai’s existing Explore MI product surfaces advanced market and category insights to savvy insights teams for deeper data exploration; Connect MI allows data and analytics professionals to access Skai’s extensive data lake to enhance proprietary systems. Ask MI combines the power of big data and AI with a universally accessible user experience, regardless of technological skill set, creating a resource for consumer brands that must keep pace with a rapidly changing market.
Also Read: Is Data The Key To Customer Conversion And Acquisition?
“The goal of Ask MI was to use a familiar interface—the ask-and-answer, natural-language search bar—as a portal to transformative, proprietary insights. Whether it’s marketing, sales, product development or other areas, the brands we serve are led by people who need to make fast, informed decisions,” said Kate DuBois, General Manager of Marketing Intelligence at Skai. “Ask MI removes the barriers to leveraging data, empowering all employees to address business problems based on the same source of truth as their teams of analysts. It shortens time to insight and ultimately maximises return from the organisation’s data investment.”
Democratising data access across the organisation is the next step for many data-driven businesses to reap the full benefit from their data investments.
