Sitecore Adds Generative AI To Its Composable Software Solutions
Sitecores fully-composable offering lets marketers build their own solutions by bringing their own AI to integrate with open application programming interfaces and configurable user interfaces. Sitecore, a provider of digital experience software, has integrated Open AI ChatGPT across its fully composable software solutions. This feature release, powered by Microsoft Azure OpenAI Service, will allow marketers […]
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Sitecores fully-composable offering lets marketers build their own solutions by bringing their own AI to integrate with open application programming interfaces and configurable user interfaces.
Sitecore, a provider of digital experience software, has integrated Open AI ChatGPT across its fully composable software solutions. This feature release, powered by Microsoft Azure OpenAI Service, will allow marketers to integrate generative artificial intelligence functionality into their Sitecore-powered marketing stack
Sitecores fully-composable offering lets marketers build their own solutions by bringing their own AI to integrate with open application programming interfaces and configurable user interfaces. Examples of this include integration of ChatGPT into Sitecore XM Cloud CMS (Content Management System) to create near-instant translations and leveraging ChatGPT to rephrase marketing copy created in Content Hub to better target specific segments and destination channels. Additionally, Sitecore customers can use OpenAI’s Dall-E to generate image variants for omnichannel campaigns being managed across Sitecore’s Content Cloud.
“What makes our generative AI offering so innovative is our composable strategy,” said Dave O’Flanagan, Sitecore’s chief product officer, in a statement. “Generative AI developments are moving incredibly fast. In fact, while 77 percent of U.S. marketers feel their technology can handle AI demands, 45 percent are concerned by the significant costs they perceive will be required to maintain growth. Sitecore’s composable platform helps combat this fear by giving Sitecore customers the ability to leverage our unique, composable offering, which allows brands to control when and how much spend they can invest depending on customer needs.”
