Sensor Tower Acquires data.ai
This strategic move allows Sensor Tower to broaden its reach and develop marketing intelligence solutions.
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Sensor Tower, a data provider for the digital economy, announced the acquisition of market intelligence platform data.ai.
Oliver Yeh, CEO of Sensor Tower, said, “Today we celebrate the beginning of a new and exciting chapter, not only for Sensor Tower, but for the digital marketing and mobile app intelligence industry. We have long admired data.ai’s stellar product and high-quality team. The acquisition will allow Sensor Tower to broaden its audience and expand its best in class offerings to any company that participates in the digital economy – helping bridge the gap between companies and consumers.”
Ted Krantz, CEO at data.ai, said, “Since 2010, data.ai has helped some of the finest brands and publishers globally to optimise their mobile performance. This evolution offers the best path to innovation, more insights across more channels, and ultimately, more value derived by clients.”
With the acquisition of data.ai, Sensor Tower has taken a step forward by expanding its clientele to include companies like Microsoft, Sky, and Bandai Namco, all of which make use of data.ai’s mobile app intelligence solutions. All in all, this strategic move allows Sensor Tower to broaden its reach and develop marketing intelligence solutions.
