Salesforce Announces Agentforce for Marketing Efficiency
Unlike AI tools that depend on human requests, Salesforce's ‘Agentforce’ operates autonomously.
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Salesforce, a customer relationship management (CRM) software, has unveiled ‘Agentforce,’ a platform of autonomous artificial intelligence (AI) agents for efficiency in driving sales, marketing, and commerce. It allows companies to boost their workforce while assisting employees in their tasks.
Unlike AI tools that depend on human requests, ‘Agentforce’ operates autonomously. Its limitless digital agents can build and execute plans independently while still working within the company’s customised guardrails. The platform’s independence is powered by ‘Atlas,’ a reasoning engine that simulates the thought processes of humans when planning.
Using real-time data, it can address customer inquiries while adapting to cater to the needs of customers. It can also provide an overview of the interaction, customer details, and further recommendations for the next steps.
An agent builder is also available in the platform, which enables customers to configure agents based on their needs. However, customers can also access the agents that have been built by companies that are part of the Agentforce Partner Network. This includes Amazon Web Services, Box, Certinia, Copado, Coupa, Google, Honeywell, IBM, Workday, Zoom and more.
“Agentforce represents the Third Wave of AI—advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success. Unlike other platforms, Agentforce is a revolutionary and trusted solution that seamlessly integrates AI across every workflow, embedding itself deeply into the heart of the customer journey. This means anticipating needs, strengthening relationships, driving growth, and taking proactive action at every touchpoint,” Marc Benioff, Chair and Chief Executive Officer at Salesforce, said.
“While others require you to DIY your AI, Agentforce offers a fully tailored, enterprise-ready platform designed for immediate impact and scalability. With advanced security features, compliance with industry standards, and unmatched flexibility. Our vision is bold: to empower one billion agents with Agentforce by the end of 2025. This is what AI is meant to be,” Benioff added.
Agentforce is set to be released for general use on 25 October 2024.
