Remarkety Launches Email Capture Booster To Optimise Cart Abandonment
Remarkety, an eCommerce data-driven marketing platform, announced the launch of Email Capture Booster. Unlike traditional email capture solutions, Remarkety’s solution strategically interacts with the customer at a crucial trigger point within their shopping experience, as soon as they add-to-cart. “Our customers had been asking us for a new way of addressing cart abandonment, one that […]
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Remarkety, an eCommerce data-driven marketing platform, announced the launch of Email Capture Booster.
Unlike traditional email capture solutions, Remarkety’s solution strategically interacts with the customer at a crucial trigger point within their shopping experience, as soon as they add-to-cart.
“Our customers had been asking us for a new way of addressing cart abandonment, one that wasn’t so intruding like email capture triggers can often feel,” said Joel Presman, General Manager and Co-founder of Remarkety. “The Email Capture Booster feature was built with the customer experience in mind and finding the right balance for engagement to maximise brand performance. We have seen up to 30 per cent improvement of cart abandonment recovery with our early users.”
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Remarkety’s new solution ensures shoppers have time to interact with brands and show interest, mitigating the risks of having the user experience come off as intrusive and thus losing the opportunity to drive 1:1 engagement and nurture the relationship altogether. Through implementing an intelligent email capture tool like Remarkety’s, retailers stand a better chance of obtaining emails from consumers that are likely to shop with them.
Maya Yeshurun, VP, Marketing of Remarkety added: “As the holiday season approaches, it’s ever more important for retailers to recover carts more quickly to stay ahead of the competition; and as shoppers are looking to complete purchases quickly and efficiently.”
