Rayna Tours has partnered with MoEngage, a marketing automation and customer engagement platform to increase customer retention. With this new partnership, the tour operator plans to leverage data-driven insights for personalised customer engagement, improve user experiences, and boost loyalty.
“Travel is a significant investment, and travellers seek confidence in their choices. Meaningful engagement, with personalised interactions and transparent information, builds trust. Engaging customers throughout their journey ensures their needs are met, leading to satisfaction, return bookings, and referrals. This is where we think our partnership with MoEngage will be fruitful,” said Rajkumar Gaikwad, Business Head, Rayna Tours.
Using MoEngage’s intelligent platform, Rayna Tours aims to increase customer retention, drive higher booking conversion rates, and ultimately boost revenue.
“Our experience with MoEngage has been positive, empowering us to optimise engagement strategies and drive better outcomes in the travel industry. By leveraging MoEngage’s insights and engagement capabilities, we anticipate a measurable impact on our bottom line,” said Rajkumar, Business Head, Rayna Tours.
“We are stoked to be the proud partners of Rayna Tours. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it,” said Sweta Duseja, Director of Customer Success at MoEngage.