RateGain Enters Into An Agreement To Acquire Adara
The acquisition will help organisations access the most comprehensive travel intent, pricing, and inventory data to achieve higher ROI RateGain Travel Technologies Limited (RateGain), a global provider of SaaS solutions for travel and hospitality, announced that it has entered into a definitive agreement to acquire Adara Inc. (Adara) through an asset purchase agreement to enhance […]
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The acquisition will help organisations access the most comprehensive travel intent, pricing, and inventory data to achieve higher ROI
RateGain Travel Technologies Limited (RateGain), a global provider of SaaS solutions for travel and hospitality, announced that it has entered into a definitive agreement to acquire Adara Inc. (Adara) through an asset purchase agreement to enhance its AI-powered DaaS (Data as a Service) and Martech offerings and form the world’s most comprehensive travel-intent and data platform.
With digital channels playing a significant role in influencing travel decisions, it is critical for marketers and commercial teams to look at ways to capture intent accurately and target the right audience to increase ROI on their marketing investments.
The global leader in permissioned data and ethical data collection, Adara uses Artificial intelligence to combine the power of global data consortiums with over 24+ billion data elements across 130 countries, powering digital marketing, programmatic advertising, campaign measurement, and CRM and retention, helping its customers create better connections to drive more consumer engagement and profitability.
Bhanu Chopra, Chairman and Founder of RateGain, commented on the acquisition, saying, “We are delighted to welcome the Adara team to the RateGain family. Adara’s key differentiator is its access to permissioned travel-intent data from the world’s top travel and hospitality players and destination marketing organisations and relying less on traditional methods of tracking consumer intent. Their focus on innovation and delivering customer excellence has me convinced that together we will help the industry with reliable end-to-end intent and real-time pricing insights making it simpler for them to identify guests, acquire and retain them.”
Commenting on the acquisition Charles Mi, Founder & Chief Executive Officer of Adara, said, “We are thrilled to be a part of the global RateGain family. Bhanu’s vision to build an end-to-end platform that can help organisations maximise revenue aligns with what Adara believes in. The integration will further this to create a unique value proposition that the industry needs as more and more travellers adopt digital channels to research, plan and book travel. I am excited for what the future holds and cannot wait to scale the Adara story to new heights with RateGain.”
Acquiring guests today is becoming costlier, as both traditional and digital advertising mediums have become hyper-competitive to capture the buyer, as travellers increasingly shift to digital channels for inspiration, research, booking and engagement.
The acquisition will also strengthen and consolidate RateGain’s position across commercial teams in leading hotel chains, airlines and car rental companies that work with Adara and RateGain, as well as give access to a niche segment of over 50+ Destination Marketing Organisations in the United States.
About RateGain
RateGain Travel Technologies Limited is a global provider of SaaS solutions for travel and hospitality that works with 2800+ customers and 700+ partners in 100+ countries, helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.
About Adara
Adara, a RateGain company, is one of the world’s largest data exchange platforms, providing access to ethically sourced customer data. With 270+ global partners who supply aggregated real-time traveller data, we deliver actionable insights and predictive intelligence to drive better marketing ROI. Built on the world’s richest travel data co-op, Adara helps brands win in the fast-paced digital economy with 4 billion searches and over 23 billion data elements across 100+ countries.
