OpenX Launches OpenXSelect
Built to bring buyers closer to supply, OpenXSelect enables them to take full control of inventory quality, activate targeting at scale using a wide range of data and optimise performance through a streamlined, intuitive interface.
Topics
OpenX Technologies, Inc. has announced the general availability of OpenXSelect, a curation and supply-side targeting platform for brands and agencies.
OpenXSelect brings together buyer feedback, quality standards, and innovation into one offering. As a publisher-direct platform, it boosts working media efficiency and directs more ad spend to the quality open web, supporting transparency, performance, and trusted supply.
Built to bring buyers closer to supply, OpenXSelect enables them to take full control of inventory quality, activate targeting at scale using a wide range of data—including audience, behavioural, attention, and sustainability—and optimise performance through a streamlined, intuitive interface.
Key Capabilities:
- OpenXSelect offers detailed inventory controls, with direct partner integrations that auto-refresh to maintain high brand safety standards. Features include an always-on MFA (Made for Advertising) exclusion toggle powered by Jounce Media and advanced protection through IAS, which uses AI to ensure brand safety, suitability, and invalid traffic filtering across formats.
ALSO READ: OpenX Releases Survey Results On Importance of First party Data
- The platform supports advanced data targeting across cookies, MAIDs, authenticated IDs, IP addresses, and more. This framework enables seamless interoperability for both first- and third-party data, delivering scalable reach and effective cross-screen activation.
- Advertisers see results through deals that reduce the adtech tax, eliminate duplicative bidding, and direct more budget to working media. With log-level reporting, automatic deal optimisation, and OpenX’s new AI-powered Results by OpenX solution, OpenXSelect delivers transparency and gives buyers control over outcomes.
- Built to streamline operations, reduce manual errors, and give teams more time to focus on strategy, Single-click controls, customisable deal templates, and one-step CTV extensions make campaign execution faster and easier. And for teams that prefer hands-on support, OpenX’s customer service team manages deal creation directly through the platform.
“With OpenXSelect, we now have proper control over inventory quality and audience targeting. The integration with data partners is seamless, and we’ve seen marked improvement in reaching our preferred audiences,” said Ash Grant, Global Head of Digital Trading at Expedia Group Media.
“It also enables us to apply inventory standards that align closely with our brand, which has made a tangible difference to campaign delivery.”
Wayne Blodwell, Global SVP of Programmatic at Stagwell Assembly, said, “OpenXSelect provides curation that is totally transparent, with levers that put the control in the buyers’ hands.”
“Not only will we get the ability to drive outcomes against specific KPIs end-to-end and access OpenX’s proprietary identity graph, we’ll also gain the confidence of high-quality supply and the time-savings of an intuitive design.”
Doug Cuesta, VP, Client Strategy and Operations at Captify, said, “We’ve been able to cut deal setup time in half with OpenXSelect, which has opened up more time for optimisation. The templated workflows make it easy to scale across channels—including CTV—and the inventory controls give us confidence in what we’re running.”
Matt Sattel, Chief Revenue Officer at OpenX, said, “This is just the beginning of what the platform—and our team—can do. Our cloud-native infrastructure allows us to move fast, delivering simple, effective tools agencies need.”
“Just as importantly, our account management teams act as an extension of our partners’ organisations, embedding with agency and centre of excellence teams to do the heavy lifting and help drive results.”
ALSO READ: Strategies to Improve Data Quality in Enterprises
