Omnicom Expands Ecommerce Capabilities

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Transact will offer leading ecommerce and e-retail services powered by Omnicom.

Omnicom Group announced Transact, a dedicated practice focused on connected-commerce consulting and e-retail execution services. Transact will drive sales and market share on e-retail platforms, capitalising on Omnicom’s recently announced partnerships with Amazon, Instacart, Kroger and Walmart Connect.

“Ecommerce and e-retail are at the centre of our client’s growth and transformation agendas. In scaling Transact, we are strengthening our leading capabilities for our clients, helping them convert every consumer touchpoint into a new opportunity for growth,” said John Wren, Chairman and CEO of Omnicom.

“Transact adds to our best-in-class ecommerce services in digital transformation and MarTech consulting, CRM and precision marketing, creative content and campaign activation, and media. Together, we provide clients with a full-funnel view of commerce to inspire, explore and execute marketing communications. We will continue strategically investing and pursuing acquisitions to enhance our capabilities further,” added Wren.

Leading Transact is CEO Frank Kochenash, a recognised industry leader and a former executive at Amazon, McKinsey and prior President of Wunderman Thompson Commerce, who joined Omnicom in March 2022.

“Our clients demand ecommerce expertise, but they also realise ecommerce must be coordinated with their overall marketing and sales activities to be most effective. Our dedicated and experienced Transact team helps clients drive ecommerce share and sales and enables multi-platform and retail success,” said Kochenash.

Transact’s ecommerce consulting and e-retail execution services include retail media, analytics, catalogue management, content optimisation, account management and operations to meet the growing client demand for commerce services.