The solution will feature seamless data exchanges between Adobe products, Omni's powerful connected platform layer and its agentic infrastructure, delivering predictive growth at enterprise scale.
As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.
Transact will offer leading ecommerce and e-retail services powered by Omni. Omnicom Group announced Transact, and a dedicated practice focused on connected-commerce consulting and e-retail execution services. Transact will drive sales and market share on e-retail platforms, capitalising on Omnicom’s recently announced partnerships with Amazon, Instacart, Kroger and Walmart Connect. “ecommerce and e-retail are at […]
Transact will offer leading ecommerce and e-retail services powered by Omnicom. Omnicom Group announced Transact, a dedicated practice focused on connected-commerce consulting and e-retail execution services. Transact will drive sales and market share on e-retail platforms, capitalising on Omnicom’s recently announced partnerships with Amazon, Instacart, Kroger and Walmart Connect. “Ecommerce and e-retail are at the […]
Omnicom has launched the Supply Chain IQ Score, a supply-chain based media activation tool in partnership with Crisp, an open retail data platform. Powered by Crisp, which pipes normalised data from retailers and distributors into the Omni open marketing orchestration platform, Supply Chain IQ Score gives media planners day-to-day visibility into inventory data at the […]
