Must-Attend Sessions at Vibe Martech Fest KSA
The Saudi Arabia edition of Vibe Martech Fest will take place on October 18 and 19, 2022, at voco, Riyadh. It puts together a fantastic line-up of topics such as modern marketing funnel, progressing role of Martech, the powerhouse for digital transformation, and value of retention with personalisation. Global Martech leaders Neil Patel and Fraser […]
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The Saudi Arabia edition of Vibe Martech Fest will take place on October 18 and 19, 2022, at voco, Riyadh.
It puts together a fantastic line-up of topics such as modern marketing funnel, progressing role of Martech, the powerhouse for digital transformation, and value of retention with personalisation. Global Martech leaders Neil Patel and Fraser Hay will be keynote speakers at the summit.
Session spotlight
New York Times best selling author and top influencer Neil Patel will discuss how marketing and technology give enterprises superpowers to win more customers and help beat competition. Today, when marketers are brainstorming to find effective strategies to win customers, Patel’s session will share insights into how to make technology a fundamental aspect to gain, scale and efficiently operate marketing.
Author Fraser Hay will help marketers to identify the roadblocks in their marketing journey which is preventing them to achieve best results for stakeholders. Hay will guide the delegates to identify missed sales and revenue opportunities to reduce marketing acquisition costs and maximise ROI. Hay will also walk them through martech and marketing planning and will share significant insights into martech and marketing planning into four practical, powerful, and proven steps whilst holding teams accountable with a clearly defined action plan and KPIs.
How To Prepare For The Progressing Role Of Martech
Martech is evolving rapidly, there is a shift in the landscape for marketing leaders. The panellists Khaled Tash, Group Chief Marketing Officer at Saudi Airlines; Tiago Rocha Da Silva, Chief Marketing Officer at Zain KSA and Kiran Jay Haslam, Chief Marketing Officer at Diriyah Gate Development Authority will throw some light on the evolving role of CMOs from past efficiency and effectiveness to strategic value creation.
The Rise Of CIO And CMO Relationship: Powerhouse For Digital Transformation
This session will highlight the challenges that the leaders overcame to build a stronger relationship. Aamir Allibhoy, Chief Marketing Officer at Tim Hortons, will discuss how CMO-CIO collaboration is turning big data into big business.
Keynote Growth Panel – What Does The Future Look Like?
Learn about what does the future look like in the keynote growth panel. Arham Khan, Head of Growth at Nejree; Krzysztof Kowalski – Chief Marketing Officer at YAP; Mostafa Khalifa – Chief Growth Officer at Alessa Industries and Amjad Al Sabbah, Regional Director – KSA and North Gulf at Sprinklr, will participate in this keynote growth panel. The experts will proactively discuss ways to convert satisfied customers into brand champions. The panellists will discuss how to predict and identify obstacles that can slow down the company’s growth. The experts will also discuss the tech tools that enable robust and sustainable growth.
One Customer, Many Channels
Building a Single Source of Truth (SSOT) for customer data for helping interdepartmental execution is an important factor many brands can’t ignore. Rayan Samman, Group Chief Experience Officer at Saudi German Health; Norah Saud Alsaja, Head of Marketing at Majid Al Futtaim; Milo Abou Jaoude, Director of Products & Solutions, Solution Architect – Customer Solutions Center MENA Central Cluster at Mastercard, and Vikrant Neogi – Practice Lead – Customer Intelligence at SASwill share insights on tackling the number one customer complaint – inconsistent experiences across channels, balancing priorities, people, processes and platforms and using strategic customer engagement frameworks in decision-making.
For more information, visit Vibe Martech Fest, KSA
