Tiago Rocha da Silva

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Must-Attend Sessions at Vibe Martech Fest KSA

Events

Must-Attend Sessions at Vibe Martech Fest KSA

The Saudi Arabia edition of Vibe Martech Fest will take place on October 18 and 19, 2022, at voco, Riyadh. It puts together a fantastic line-up of topics such as modern marketing funnel, progressing role of Martech, the powerhouse for digital transformation, and value of retention with personalisation. Global Martech leaders Neil Patel and Fraser […]

Staff Writer

October 13, 2022

Modern Loyalty Programmes Would Fail Without Data

Interviews

Modern Loyalty Programmes Would Fail Without Data

Tiago Rocha da Silva, Chief Marketing Officer at Zain KSA maps how customer satisfaction and quality of service are cornerstones of loyalty. Tiago Rocha da Silva joined Zain KSA as the Chief Marketing Officer in September 2020. He leads the company’s consumer digital transformation effort to provide customers with the best customer experience and innovative […]

Yolande D'Mello

October 04, 2022

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