Mediafly Acquires Aptology
Mediafly’s acquisition of Aptology reinforces the company’s commitment to revenue intelligence. Mediafly, the revenue enablement platform, has acquired Aptology, the talent intelligence platform specialising in assessing and predicting sales rep performance. Aptology is Mediafly’s sixth acquisition and the latest addition to the company’s modular Revenue360 platform, which includes sales enablement, content management, coaching, value selling […]
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Mediafly’s acquisition of Aptology reinforces the company’s commitment to revenue intelligence.
Mediafly, the revenue enablement platform, has acquired Aptology, the talent intelligence platform specialising in assessing and predicting sales rep performance. Aptology is Mediafly’s sixth acquisition and the latest addition to the company’s modular Revenue360 platform, which includes sales enablement, content management, coaching, value selling and revenue intelligence.
Amidst a sea of intent, activity and engagement data, Aptology pioneered people data and analytics, enabling sales teams to remove bias and gain objective insight into the behaviours that drive positive outcomes within their unique sales process.
Aptology’s behavioural surveys factor in coachability, emotional intelligence, motivation and temperament, among other criteria, to match individuals with roles and environments where they will be most successful.
“The hiring, onboarding and training process is expensive. A bad hire can cost $500,000 or more in hard dollars and opportunity costs due to slow ramp, early turnover, and missed quotas,” said Carson Conant, CEO and founder of Mediafly. “Mediafly’s goal has always been to enable sales reps to execute at the highest levels. Success Profiles empowers us to elevate our vision, helping companies optimise how they build and scale sales teams from the start. From hiring to coaching, enablement to engagement, Mediafly provides the ultimate lens into the behaviours, activities, content and resources required to close deals in this challenging selling environment.”
Mediafly Success Profiles allows B2B revenue teams to augment the interview process with predictive insights into how top candidates’ behaviours fit with the role, team and culture — and, ultimately, how they will perform.
These insights also improve the Sales Enablement function’s ability to focus on the skills associated with consistent sales rep performance. Leading revenue teams at Nestle, Google Cloud, Qualtrics, and AAA have used the solution to increase quota attainment by up to 27 per cent.
“The revenue intelligence tools can significantly boost sales performance, but ultimately, the lifeblood of your sales organisation is the people engaging with customers and responding to high-pressure situations,” said Bill Walsh, CEO at Aptology. “We share Mediafly’s Revenue360 vision of using intelligence at every stage of the revenue journey. We look forward to bringing predictive behavioural intelligence to a broader market and the thousands of revenue teams using Mediafly today.”
Mediafly’s acquisition of Aptology reinforces the company’s commitment to revenue intelligence and follows its acquisitions of InsightSquared and ExecVision earlier this year. Aptology’s entire team, including co-founders Bill Walsh and Suchi Pathak, have joined the Mediafly team. The combined companies have hubs in Chicago, Austin, Boston, Orlando, Denver, Los Angeles, and Alton, UK, plus talent throughout the United States, Europe, and India.
