Mediafly’s acquisition of Aptology reinforces the company’s commitment to revenue intelligence. Mediafly, the revenue enablement platform, has acquired Aptology, the talent intelligence platform specialising in assessing and predicting sales rep performance. Aptology is Mediafly’s sixth acquisition and the latest addition to the company’s modular Revenue360 platform, which includes sales enablement, content management, coaching, value selling […]
Reputation introduced Competitive Intelligence, enhancing its platform with deeper insights and analytics. With Competitive Intelligence, companies learn what their competition’s online reputation is and how to gain an advantage with target customers and market trends. “Every company is searching through data to find their golden nugget to inform their business strategy, and Reputation is alleviating […]
ZoomInfo, a provider of go-to-market software, data, and intelligence, launched MarketingOS, an account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s business-to-business (B2B) data. MarketingOS helps marketers target and convert leads into buyers through insight-driven orchestration and personalised engagement across multiple channels, including display and social advertising, […]
Packable and Tradeswell, the eCommerce companies have collaborated to bring Tradeswell’s advanced data, operations, and intelligence platform and Packable’s data, commerce, and marketing engines together, and create an end-to-end technology solution for Packable’s eCommerce platform. Through this partnership, Tradeswell’s artificial intelligence-powered operating and intelligence platform will play a critical role in advancing Packable’s vision of […]
