MatchCraft Announces the Launch of Multi-channel API Suite
MatchCraft announces the launch of Powered by. In productising MatchCraft’s suite of APIs, third-party platforms gain access to the technology used by AdVantage to power search, social, and display campaigns for local businesses across the globe. At the core of Powered by is a suite of cross-functional, multi-channel APIs that provide access to robust and […]
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MatchCraft announces the launch of Powered by. In productising MatchCraft’s suite of APIs, third-party platforms gain access to the technology used by AdVantage to power search, social, and display campaigns for local businesses across the globe. At the core of Powered by is a suite of cross-functional, multi-channel APIs that provide access to robust and proven paid search, social & display management tools used to manage campaigns on Google, Bing, Facebook, Instagram and Yelp. The result of more than 20 years of research and development, the solution provides immediate access to a mature technology that is both affordable and scalable.
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Understanding the functionality behind local marketing platforms can take years to master and requires expertise that many tech firms don’t cultivate. Powered by is built on MatchCraft’s 20+ years of expertise and is continually optimised to ensure the technology is up to date and includes functionality that is most important to SMB advertisers. “Offering tech providers access to MatchCraft’s battle-tested local ad technology opens up new opportunities for both MatchCraft and our industry. Powered by enables platforms to expand revenue streams into channels that may otherwise be unattainable,” states CEO Sandy Lohr.
New features across multiple channels are continually in development and integrated into Powered by, giving partners access to new opportunities as soon as they are available. Earlier this year, Google announced that support for the current AdWords API will sunset on April 27th, 2022 making Powered by a perfect solution for platforms that are unable to make the transition to the Google Ads API. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and provided feedback throughout the development process.
