Majid Al Futtaim Launches Precision Media
Precision Media enhances engagement between brands and shoppers using AI.
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Majid Al Futtaim, a shopping mall, communities, retail, and leisure specialist across the Middle East, Africa, and Asia, has announced the launch of Precision Media, a new digital business offering that leverages AI powered technology to improve the way brands engage with customers.
The business offers a suite of retail media solutions, including in-store touchpoints across the Group’s 450 Carrefour and retail grocery stores in 13 different countries around the region: in addition to its numerous ecommerce assets.
Precision Media also provides partner brands with offsite advertising solutions, enabling engagement with Majid Al Futtaim consumers on partner networks, outside of the Group’s ecosystem.
More than 150 brands and advertising agencies are currently accessing Precision Media, leveraging Majid Al Futtaim’s network to drive tailored outreach to millions of potential consumers, including the 600 million annual visitors to its physical assets, 270 million online sessions, and the 20.5 million members subscribed to both Majid Al Futtaim’s SHARE loyalty programme and MyClub platform.
Ahmed Galal Ismail, Chief Executive Officer, Majid Al Futtaim Holding, commented, “The launch of Precision Media represents a new chapter for Majid Al Futtaim as the first digitally native business and one that aligns with the UAE’s National Strategy for Artificial Intelligence to encourage and promote the adoption of AI among private sector companies.”
“The introduction of the new AI powered solutions offered to our partners marks a significant milestone in our continuous efforts to innovate and transform the customer experience, underscoring our commitment to creating substantial value for our all of our stakeholders.”
“Precision Media’s integration of real-time targeting with the vast data resources of Majid Al Futtaim’s ecosystem, enables brands and media agencies to optimise their campaigns for maximum impact.”
The platform’s AI powered features allow businesses to fine-tune their marketing strategies in real-time, such as LED smart screens strategically placed in select UAE Carrefour stores.
These screens use consumer demographic data to deliver personalised ads as consumers shop, providing an opportunity for partner brands to tap into a sizable, engaged audience, and the chance to create tailored customer connections.
