LEROY MERLIN, a Home Improvement retailer with four stores in Gauteng with a commitment to elevating their customer’s buying journey, has unveiled a cutting-edge and customer-centric initiative by partnering with Publitas to introduce inspiring, tailored, convenient, and enjoyable interactive catalogues.
Prinershen Kamiah, Communications Lead at LEROY MERLIN, said, “Our customers can now enjoy a visually engaging and interactive catalogue browsing experience from any device. The user-friendly interface allows customers to navigate effortlessly and discover inspiration.”
The newly launched online catalogues seamlessly integrate instantly shoppable content, real-time product inventory updates, and rich media, establishing an inspirational channel for customers. Cross-selling opportunities are highlighted through product and promotion spots, while customers can save and share their favourite products, expanding their shopping reach.
It will enable LEROY MERLIN to showcase defining brand qualities such as style, authenticity, and exclusivity, offering customers insights into styles, ranges, and the creative process behind the pieces and collections through high-quality images and videos.