Learfield IMG College has announced Jennifer Davis as its CMO. She brings nearly three decades of strategic expertise to the leading media and technology services company in intercollegiate athletics. Her experiences with Amazon, Intel, and Honeywell will be valuable as Learfield IMG College remains intently focused on bringing innovation to its school and brand partners in an evolving landscape.
Reporting to President & CEO Cole Gahagan, Davis will lead the company’s comprehensive marketing and champion its brand and communications strategy. As she joins an increasingly diverse senior leadership team, Davis’ executive experience in technology, cloud computing, and SaaS innovation will be an asset to Learfield IMG College as the company further invests in digital products, media, and Fanbase, its transformative college fan analytics platform.
Most recently, Davis served as Amazon Web Services’ head of product marketing management for training and certification. Prior to that, she was the CMO for Honeywell’s smart buildings and homes business and the CMO for Leyard International and Planar Systems, leaders in digital signage innovation. Davis, who also formerly served in key marketing roles for Intel Corporation and Runco International, is an experienced speaker and author. Publication of her book on organisational decision making is planned for this fall.
“We’re thrilled to have Jennifer Davis as our CMO and welcome her as a prominent voice on our executive leadership team,” said Gahagan. “She brings a wealth of experience in marketing and thought leadership, which will provide a valuable perspective as we implement our long-term strategy and continue to deliver new innovations in order to best serve our school and brand partners.”
“I am excited to join a well-positioned market leader dedicated to investing in new ways for connecting fans to their favourite college teams and brands to fans,” said Davis. “The company’s history of developing meaningful partnerships and the compelling vision for the future create opportunities for universities and advertisers to grow their brands on game days and every day. I look forward to applying my experience, working with Cole and the entire team to drive success for the company and for the partners we have the privilege to represent.”