Insider, a single platform for building individualised, cross-channel experiences, announced the launch of Sirius AI, a comprehensive, patent-pending, Generative AI solution for customer experience that combines the power of large language models and machine learning—to make marketing teams 60% more productive and drive new levels of growth.
With Sirius AI , marketers can build targeted segments in a fraction of the time, orchestrate connected customer journeys based on preferred outcomes in seconds, generate copy automatically, and enable two-way conversations on autopilot. Sirius AI solves marketers’ biggest frustrations, which decelerates business growth and revenue. Sirius AI removes weeks of manual effort and eliminates guesswork at every level of customer experience creation.
“Being an industry leader in the marketing technology space requires us to develop industry-leading solutions that solve marketers’ greatest challenges —before they even arise. I am thrilled to announce the launch of Sirius AI – the world’s most comprehensive and end-to-end Generative AI solution for CX,” said Hande Cilingir, Co-Founder & CEO at Insider.
“For many brands, achieving true personalisation – a totally unique experience per person – remains a challenge. This is largely caused by unmanageable workloads and manual effort required to launch programs. Our patent-pending Generative AI solutions are designed to make marketing teams more productive and efficient while helping them reach new levels of growth with high-performing customer experiences.”
Sirius AI helps marketers launch faster with supercharged productivity
Sirius AI intelligently automates tasks such as segmentation, journey development, content creation, and optimisation to achieve the desired outcome. This consolidated approach ensures the creation of seamless, safe, connected, high-performing experiences, significantly cutting down the time required to create, launch, test, and optimise marketing campaigns—from weeks or months to mere minutes.
Create ready-to-use segments 30X faster with AI-powered segment creation
Sirius AI helps brands build profitable audience segments for cross-channel customer experiences 30X faster. Segments are auto-generated with Generative AI based on the prompt given by the marketer.
Remove the guesswork and create cross-channel customer journeys at the click of a button
Sirius AI removes complexity, alleviating marketers of repetitive and manual work. Instead, journeys are auto-generated, powered by unified data, machine learning, and generative AI. These journeys are accurate and efficient while ensuring the delivery of the right message to the right user at the right time.
Generate compelling content that inspires action automatically
Marketers can create click-worthy email subject lines and engaging campaign content for their campaigns, with a simple prompt like “generate a message to re-engage VIP users with an urgent tone”. These messages are automatically customised to the channel and required outcome.
Sirius AI enables trustworthy, two-way conversations between brands and consumers
Sirius AI closes the engagement loop with auto-generated conversations on WhatsApp and other channels like web and app. Powered by Open AI, Sirius AI bots can assume any persona based on a prompt that includes your branding guidelines to facilitate human-like conversations and align a brand’s tone of voice. Sirius AI eliminates security risks by empowering you to tune the AI engine with knowledge limits to help the bot avoid questions on certain off-limits topics.
Automated two-way conversations lead to a 100% response rate for customer-generated conversations. These conversations can even be followed up with a commerce flow, allowing consumers to complete a purchase without any redirects, and with the fewest clicks possible – consumers don’t even need to leave the app.