Infosys, Adobe Team Up to Transform Marketing with AI
Infosys Aster AI-amplified marketing suite and Adobe solutions will enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences and marketing.
Topics
Infosys and Adobe announced a strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster and Adobe to unify CX at scale, personalise content to enable business growth, while also streamlining workflows for efficiency.
Infosys Aster is a suite of AI-enabled marketing services and platforms designed to help enterprises strengthen customer engagement and drive business growth.
With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster brings AI-powered agility to the marketing value chain.
Adobe empowers brands to deliver personalised, data-driven customer journeys across every touchpoint – combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth.
Together, Infosys and Adobe will orchestrate enterprise-grade marketing solutions, amplified by AI, that enable CMOs to:
- Deliver Unified Experiences at Scale
Marketers can build consistent brand experiences across channels, touchpoints, and audience segments. Adobe’s Real-Time CDP and GenStudio support content creation, segmentation, and experience delivery. Infosys Aster contributes industry knowledge and AI-driven flexibility, helping marketers adapt to shifting customer behaviour, market dynamics, and business requirements, while maintaining consistent engagement across different platforms and regions.
ALSO READ: Adobe Experience Cloud Powers Personalisation For Global Brands
- Personalise Content to Catalyse Growth
Launching targeted campaigns across markets and audience segments becomes more manageable with scalable, localised strategies. With Adobe technologies, brands can deliver personalised content, drive real-time promotion and pricing based on customer behaviour and cross-channel engagement insights.
Infosys Aster helps create a shared digital foundation by integrating MarTech and enterprise systems, crucial for optimising the content delivery strategy.
- Streamline Workflows for Efficiency
The integrated solution brings autonomous agents to plan, execute and optimise marketing tasks and workflows. With Infosys Aster’s AI-powered orchestration of Adobe technologies, marketers can automate content creation, streamline campaign workflows, improve channel efficiency, and increase campaign efficacy.
Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys, said, “AI, for marketing, has very quickly evolved from productivity- and creativity-amplifier to a true navigator for marketers.”
“CMOs know that AI can be their partner in propelling business growth while helping them navigate the complexities of scaling deeply personalised content and simultaneously unifying the brand experience,”
“This joint offering is integral to the CX personalisation approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they’ve always aspired to.”
Infosys Aster AI-amplified marketing suite and Adobe solutions will enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences and marketing. The solution leads the way with a ‘responsible by design’ approach to AI practices that strengthen brand integrity and foster trust with customers.
“In an attention-based economy where consumers and businesses are inundated with content across every channel, impactful creative personalised at scale is what will enable marketers to break through,” said Anil Chakravarthy, President, Digital Experience Business, Adobe.
“Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel.”
ALSO READ: LivePerson and Adobe Transform Digital Experiences With Conversational AI And Personalisation
