HubSpot Launches CRM Connector for Anthropic’s Claude
The new connector allows HubSpot users to interact with Claude using plain-language prompts, generate charts and summaries, and act on insights, bringing real-time CRM context into AI-powered decision-making.
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HubSpot has launched a CRM connector for Claude, Anthropic’s conversational AI platform, aiming to bring customer-specific context into everyday AI workflows. As more go-to-market teams adopt multiple AI tools to increase efficiency, the lack of real-time customer data often limits their effectiveness.
With the new connector, customers can integrate their unique HubSpot CRM data directly into Claude. This enables teams to ask plain-language questions, generate visualisations such as charts and graphs, and take action on insights without leaving the HubSpot environment.
“The HubSpot connector makes Claude more useful for our customers by grounding its responses in real context from their business,” said Karen Ng, EVP and Head of Product at HubSpot.
“It’s a simple, powerful way to get insights you can trust, wherever you work. And it’s another step in making advanced AI accessible to every business.”
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Now, teams can use Claude to get answers that help them work smarter and stay focused on what matters most, with visualisations tailored to their needs:
- Marketing teams can ask Claude to find contacts who opened a recent email campaign but didn’t click through, and generate a pie chart to support follow-up segmentation.
- Sales teams can ask for a summary of active deals organised by name, amount, and stage, and sorted by closing date to help prioritise the week.
- Support reps can ask for all open tickets assigned to them, sorted by priority and creation date.
- Customer success teams can ask Claude to compare resolution approaches and outcomes across support channels to drive consistency and quality.
“Claude is designed to reason through complex questions and deliver thoughtful, conversational answers,” said Scott White, Head of Product, Claude.ai.
“With the HubSpot connector, customers can bring their real-time CRM context into Claude—making it more valuable for HubSpot-powered teams looking to gain insight and take action.”
HubSpot confirmed that the connector respects existing user permissions, meaning individual users can only access CRM data they are authorised to see. Anthropic does not use HubSpot data to train its models unless a customer explicitly opts in or provides feedback under agreed terms.
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