Force Management Launches XCELERATOR, an AI-Powered Sales Assistant
Built to work in the flow of sales conversations, XCELERATOR automates notetaking, updates CRM fields, generates follow-up tasks and provides real-time guidance during customer calls.
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Force Management, provider of elite sales solutions, has announced the launch of XCELERATOR, an AI-powered sales assistant that combines WINN’s real-time assistant with Force Management’s proven sales methodologies to deliver precise, actionable support during sales calls.
Built to work in the flow of sales conversations, XCELERATOR automates notetaking, updates CRM fields, generates follow-up tasks and provides real-time guidance during customer calls.
Seamless integration with Salesforce, HubSpot, Zoom and other business intelligence tools ensures data is accurate and up-to-date, freeing team members from administrative tasks to focus on revenue-driving activities.
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“Integrating our content into the WINN.AI platform accelerates consistent execution of Force Management’s methodologies long after initial training,” said Paul Giaconia, Chief Product Officer at Force Management.
“We’re excited to partner with WINN on XCELERATOR, and we look forward to helping clients unlock go-to-market success with this powerful new AI sales assistant.”
“We’re proud to partner with Force Management and create the first real-time AI assistant for sellers that’s powered by elite methodologies from Force Management, like Command of the Message and MEDDICC,” said Eldad Postan-Koren, CEO and Co-Founder of WINN.AI.
“XCELERATOR leverages WINN’s real-time AI technology and Force Management’s coaching expertise to give sellers the guidance needed to win more deals exactly when they need it—live on the call.”
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Key Features of XCELERATOR:
- Real-Time Sales Call Guidance: Live playbook prompts, customer Q&A support, and time management cues.
- CRM Automation: Automatic syncing with Salesforce (including Opportunity Manager) and HubSpot, reducing manual entry and improving data accuracy.
- Methodology Integration: Supports MEDD(P)ICC and Command of the Message frameworks.
- Customisable Workflows: Tailored to each organisation’s playbooks, CRM logic and GTM strategy.
- Rapid Deployment: Ready to use in minutes, implemented companywide within weeks.
- Multilingual Support: Real-time guidance in 15 languages, including French, German, Japanese and Spanish.
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- Enterprise-Grade Security: Force Management and WINN.AI both hold GDPR and ISO 27001 certification, reflecting compliance with international standards for data privacy and cybersecurity.
The launch of XCELERATOR comes shortly after Force Management launched Ascender AI, a personal learning assistant that serves as a search tool and coach embedded in the Ascender sales acceleration platform.
“We’re bringing our technology roadmap to life with AI that makes selling smarter,” said Giaconia.
“XCELERATOR and Ascender AI, powered by Force Management’s proven methodologies, take the heavy lifting out of routine tasks and deliver personalised coaching—so sellers can focus on winning. And through our Tech Partner Network, these innovations fit seamlessly into the tools sellers already use.”


































































































