CRM Automation

With this acquisition, Aircall unifies the platform built to connect conversations with the sales systems teams already use.

SugarCRM introduced integrated playbook functionality to support guided selling and advanced CRM process automation. The no-code toolset enables business users to design, visualise, and automate sales, service, and marketing processes, creating playbooks and templates for sales plays, sales methodologies, guided selling, service processes, lead nurturing and more. Embedded analytics lets users monitor progress and outcomes […]