ESW Unveils Agentic Hub AI Platform for Global Commerce
Agentic Hub is part of ESW’s new Commerce Intelligence Layer, developed to make global ecommerce more connected, adaptive, and data-driven.
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ESW, the global direct-to-consumer (DTC) ecommerce provider, has announced Agentic Hub, a new Agentic AI platform built to power intelligent, autonomous commerce experiences and operations across global markets.
Launching in early 2026, the platform will enable brands to operate and adapt in real time through self-learning AI systems. Early preview and partner engagement is planned for December 2025.
“Agentic systems represent the next frontier of digital commerce,” said Eric Eichmann, Chief Executive Officer at ESW. “We’re building AI solutions that don’t just automate processes — they reimagine how commerce can be optimised for intelligent agents that act, learn, and adapt across markets.”
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At the core of ESW’s innovation, the Agentic Hub provides the foundational AI capabilities, Model Context Protocol (MCP) layer, and agent orchestration tools that allow brands and partners to build AI agents tailored to international ecommerce.
By combining their market-leading global commerce technology with emerging standards such as MCP and Agent-to-Agent communication frameworks, ESW enables localised, context-aware, and compliant commerce experiences across regions: all powered by secure, scalable, and transparent AI.
“Our goal is to make innovation seamless for our customers and partners,” said Eoin Greene, CTO at ESW. “Agentic Hub provides both the standards and the structure to safely extend intelligence into every part of the commerce experience.”
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Moreover, ESW will introduce four new Agentic AI-powered solutions, as part of the upcoming Agentic Hub launch, each designed to address high-impact opportunities in global ecommerce:
- Customer Service: AI agents trained on ESW’s global ecommerce data to deliver localised, real-time assistance and proactively resolve issues before they escalate.
- Payment Optimisation: Adaptive AI refines payment flows continuously to maximise conversion and minimise fraud across markets, boosting revenue and trust.
- Agentic Commerce: Seamlessly connects ESW’s platform with new agentic shopping ecosystems, enabling brands to deliver localised AI-powered shopping experiences.
- Onboarding & Configuration: Intelligent agents simplify merchant onboarding and tailor configurations to regional needs, accelerating launches and optimising setup.
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Developed as an open, extensible platform, Agentic Hub provides secure access to ESW’s MCP layer and platform services.
This openness empowers ESW teams, customers and partners to build new agentic solutions; from new customer experiences to back-office automations, all within ESW’s trusted governance and compliance framework.
Agentic Hub is part of ESW’s new Commerce Intelligence Layer, developed to make global ecommerce more connected, adaptive, and data-driven.
By integrating agentic AI into every layer of its ecosystem, ESW is enabling brands to move beyond automation toward truly adaptive, insight-driven operations that elevate both business performance and customer experience.
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