Eskimi Launches DeepContext
With DeepContext, Eskimi is setting a new standard for AI-powered contextual advertising, giving advertisers the tools to deliver more authentic, effective, and globally adaptable campaigns.
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Eskimi, a creative and media technology platform, has introduced DeepContext, an AI-driven contextual advertising solution that empowers advertisers to design and activate brand strategies tailored to client needs.
By analysing the deeper meaning of digital content, monitoring websites in real time, and supporting nearly every global language, DeepContext makes advanced contextual targeting more accessible to advertisers across both established and emerging markets.
“The complexity of cultural, linguistic, and digital contexts often makes it challenging for advertisers to stay relevant,” said Marcel Sandoval, CPO at Eskimi.
“DeepContext opens the door for them to build more authentic strategies and activate them at scale. It makes it possible to implement these plans efficiently, ensuring campaigns remain relevant in real time in any market.”
DeepContext allows agencies and brands to upload or create brand blueprints-strategic frameworks that define how a brand should appear across digital environments.
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The AI then evaluates and classifies ad placements based on how well they align with these blueprints, ensuring each campaign reflects the brand’s voice, tone, and positioning.
Unlike traditional contextual tools that depend heavily on keyword analysis, DeepContext examines entire web pages, including tone, sentiment, and themes, for greater accuracy.
The platform also provides advertisers with real-time insights, transparent explanations for placement decisions, and enhanced brand safety measures that minimise false blocks while ensuring ads remain contextually appropriate.
What sets DeepContext apart from demand-side platform (DSP) contextual solutions is its real-time website monitoring, which enables ads to appear on newly published, highly relevant pages the moment they go live.
Combined with its ability to support most world languages, the platform offers advertisers the scalability to reach audiences far beyond traditional markets.
With DeepContext, Eskimi is setting a new standard for AI-powered contextual advertising, giving advertisers the tools to deliver more authentic, effective, and globally adaptable campaigns.
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