Epson Appoints New Marketing Head For MENA Region

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Epson has recently announced the appointment of Natalie Harrison as head of marketing services for the Middle East and Africa (MEA) region. In this role, she will be responsible for the strategic planning, implementation, and forecasting of regional and local marketing initiatives that align with Epson’s business objectives.

Harrison joined Epson in October 2018 as the marketing services manager for Epson UK Limited and managed a team specialising in channel marketing, PR and social media, events and digital marketing.

“I’ve loved the experience I’ve gained working with Epson during this time. I’m really excited to join our MEA marketing team now and I’m looking forward to working closely with our internal and external stakeholders to ensure we obtain the best possible results for the business and our customers,” said Harrison.

Also Read: Retail Disruption – Key Challenges Facing Retailers in the Middle East

“Natalie’s experience working with both B2C and B2B companies has equipped her with the skills and knowledge required to take on the challenges and opportunities that come with this new role. With her expertise and experience, we look forward to expanding our footprint even further across the South African and untapped African markets,” Jason McMillan, sales director for Epson Middle East.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion. Epson Middle East oversees Epson’s operations in the Middle East markets, in close coordination with Epson Europe. Headquartered in Dubai, United Arab Emirates, Epson Middle East works closely with a network of resellers and distributors.