Didomi Partners with Sourcepoint
Together, Didomi Partners and Sourcepoint will help publishers and advertisers fuel smarter data strategies, resulting in better business outcomes and monetisation opportunities.
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Didomi has announced that it is joining forces with Sourcepoint. The deal unites two players in privacy technology, combining global talent, complementary solutions, and expertise across privacy and consent use cases, supported by Marlin Equity Partners, which completed an investment in Didomi earlier this year.
With the company’s expanded footprint, Didomi and Sourcepoint aim to become the authority on privacy-respecting data collection, utilisation, and attribution across all digital platforms and channels.
By aligning server-side innovations that increase return on marketing and ad spend with cutting-edge user consent and preference tools, the combined company will help publishers and advertisers fuel smarter data strategies, resulting in better business outcomes and monetisation opportunities.
Didomi and Sourcepoint also intend to explore how to deliver highly personalised experiences in the context of the AI transformation of their customer and user journeys.
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“The marketing and advertising landscape continues to evolve with privacy at the forefront and the growing influence of AI,” explains Romain Gauthier, CEO and Founder of Didomi.
“Didomi and Sourcepoint share a mission to create the most advanced privacy infrastructure aimed at helping businesses confidently balance user trust, regulatory compliance, and performance outcomes.”
“We want to redefine privacy as a strategic growth-lever, while helping clients seamlessly navigate this new landscape defined by AI and hyper-personalisation.”
Ben Barokas, Co-Founder and CEO of Sourcepoint, said, “We are excited to be part of the Didomi team. We began our journey in 2015 to help the world’s most influential brands turn privacy compliance into a catalyst for better business outcomes.”
“Together, we can have an even bigger impact on how businesses collect, govern, and activate first-party data, while also staying ahead of the curve when it comes to AI or whatever comes next.”
Brian Kane, Co-Founder and COO of Sourcepoint, explains, “As privacy regulations become increasingly complex worldwide, enterprise companies need more than just powerful technology.”
“They need a partner that combines enterprise-grade solutions with world-class service. That’s exactly what we’re building together with Didomi.”
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