Harmonic Boosts VOS360 with Advanced Ad Features
By leveraging the new programmatic capabilities of VOS360 Ad, broadcasters can unlock new demand, boost ad revenues and improve yield through automated data-driven transactions and measurements.
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Harmonic has announced enhanced capabilities for its VOS360 Ad SaaS solution that empower streamers, content providers and broadcasters to boost advertising revenue while elevating the viewer experience.
The latest enhancements introduce AI-powered contextual ad triggering for advanced in-stream ad formats, new monetisation workflows that enable programmatic advertising for traditional linear broadcasters and SDKs for widely used video players.
These innovations streamline the advertising workflow, unlock new revenue opportunities, and bring broadcasters closer to the efficiencies of digital advertising.
“The new enhancements to VOS360 Ad SaaS mark a turning point in how video content is monetised,” said Gil Rudge, Senior Vice President, Solutions and Americas Sales, Video Business at Harmonic.
“From smarter, real-time ad placement to unified programmatic campaigns across CTV and broadcast, we’re providing our customers with the innovations they need to thrive in a rapidly evolving ad landscape.”
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VOS360 Ad opens up new frontiers in premium ad inventory for live sports content, delivering seamless in-stream (in-game) advertising that preserves the viewer experience. Leveraging AI-driven real-time video analysis, the platform extracts scene-level metadata to identify high-value monetisation moments as they happen.
This enables broadcasters to dynamically insert contextually relevant ads such as overlays, L-shapes and double boxes during peak engagement, maximising impact without disrupting the action.
This capability offered by VOS360 Ad enables sports publishers to deliver innovative, high-performing ad inventory to brands and agencies — transforming how live sporting events are monetised in real time.
Programmatic advertising is transforming TV ad sales, allowing broadcasters and publishers to harness the efficiency and scale of the digital ad ecosystem.
By leveraging the new programmatic capabilities of VOS360 Ad, broadcasters can unlock new demand, boost ad revenues and improve yield through automated data-driven transactions and measurements.
VOS360 Ad seamlessly integrates with demand-side platforms, supply-side platforms and measurement platforms, including Google Ad Manager and Magnite SpringServe, to enable unified, efficient programmatic ad delivery.
Designed to simplify operations and elevate viewer satisfaction, the solution empowers broadcasters to monetise new channels and services without the cost and complexity of traditional broadcast infrastructure.
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