DAIVID Brings Creative Intelligence to RMNs
Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered tool, powered by DAIVID.
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DAIVID has updated its Creative Data Feed API to enable Retail media networks (RMNs) and ad platforms to evaluate retail media creative at scale across a range of effectiveness metrics – including predicted attention, emotional impact, brand recall, and purchase intent.
RMNs and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered tool. As retail media emerges as the preferred channel for brands targeting high-intent shoppers, understanding which creative assets actually drive results is critical.
As the medium matures, advertisers are also recognising that retail media is more nuanced than just a bottom-of-funnel conversion tool, driving a deeper need for effectiveness insights.
DAIVID’s Creative Data Feed API, which can be easily integrated into RMNs and ad platforms, injects real-time creative intelligence into retail media – empowering advertisers to boost campaign performance, directly link creative attributes and effectiveness to sales outcomes, and reduce media wastage.
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Ian Forrester, CEO and Founder of DAIVID, said, “We’re only scratching the surface of what’s possible with retail media. The creative’s role in driving outcomes across the full funnel remains hugely undervalued.”
“What’s been missing is the ability to measure emotional impact, attention and purchase intent at scale, and to tie those insights directly to sales data. It’s not just about reaching shoppers, it’s about converting them; winning ‘carts and minds’. If your retail media creative isn’t performing, you’re at risk of being left on the shelf.”
“With DAIVID’s Creative Data Feed API, we’re giving RMNs the power to evaluate every single creative in real time, helping marketers to make smarter, data-driven decisions and continuously optimise the performance of their creative second by second.”
Powered by DAIVID’s proprietary AI models, the tool rapidly scores creative assets – from video to static display – against key creative effectiveness metrics. Marketers can access predictive insights before and after launch, empowering agile, performance-led creative decisions.
Trained using a large set of human responses to ads, DAIVID’s AI models predict the emotions a retail media ad will generate and its likely impact on brand and business metrics – enabling advertisers to measure the effectiveness of campaigns at scale.
These models combine facial coding, eye tracking, and survey data with computer vision and audio analysis APIs.
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