Unveils the State of Digital Commerce in MENA

Around 180% growth in consumers shopping online at least once a week in Saudi Arabia and 140% in UAE and Kuwait, unveiled. 

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  • launched its 4th annual MENA ecommerce report, titled: “The State of Digital Commerce in MENA 2024: A Tale of Rapid, Sustained Growth.” 

    Remo Giovanni Abbondandolo, General Manager for MENA at, said,  “The sustained growth and rapid evolution of digital commerce in MENA are reshaping how consumers shop and pay. Our report not only highlights the remarkable strides in digital payment adoption but also signals a growing confidence among consumers in the digital economy.” 

    “This report makes a case for the continued need for fintechs to analyse and optimise every aspect of their e-commerce experience as consumers become more deeply connected to digital shopping and payments. As our report identifies, a third of all shoppers surveyed would switch to a competitor if they experienced a single failed payment. So, the cost of getting your payment performance wrong has never been higher. That’s why as a payment solution provider to businesses across the region and globally, drives performance in this dynamic landscape,” he added. 

    The report highlights unprecedented growth in the MENA region’s digital payment volumes, as’s total processing value witnessed a staggering 658% surge since the onset of 2020. Notably, a remarkable 78% year-on-year growth between 2022 and 2023. This surge is a testament to the region’s accelerated adoption of digital commerce, which continues to see a deepening consumer preference for online shopping.

    Innovations such as AFT (Automated Funds Transfer) have played a pivotal role in facilitating this trend. Furthermore, the growth momentum of processing volumes is underscored by it securing its acquiring license in the UAE in 2023. As continues to expand, its trajectory mirrors the overall upward trajectory of digital commerce in the region.

    The findings also shed light on a robust increase of 56% in the number of MENA consumers engaging in ecommerce weekly or more since 2020. Furthermore, the growth rate for daily digital shoppers in MENA surged by 80% with Saudi Arabia leading the digital shopping spree with an astounding 180% growth in consumers shopping online at least once a week, followed closely by the UAE and Kuwait, each experiencing a 140% growth. This data underscores the deep and consistent change in online shopping habits among consumers in the region, which in turn demonstrates an increased trust in the system; a barrier to adoption noted in the 2020 report.

    Additionally, the report highlights MENA consumers’ optimistic outlook on their future online spend, revealing that half of all shoppers anticipate an increase in their online spending over the next 12 months. Particularly, online shoppers in Saudi Arabia express significant enthusiasm, with 53% anticipating an increase in their spending in the coming year.

    Discussing the payments landscape, the report marks a significant shift away from cash on delivery towards digital payment methods.  Over the past 48 months, the preference for cash on delivery in the region has halved from 41% to 20%, reflecting broader acceptance and trust in digital payments, cards, and digital wallets. This shift is notably pronounced in countries like Saudi Arabia, UAE, and Kuwait, where the preference for cash has dropped to as low as 10% among the population. 


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