Chatmeter, a provider of brand intelligence and reputation management solutions, today launched Surveys, a tool for survey creation, data collection, and analysis within the Chatmeter platform.
Surveys enables customisation of survey structure, question formats, and branding elements. It also integrates directly with data in the Chatmeter platform, including review data and social metrics.
“Surveys represents a major milestone in providing our clients with a more comprehensive understanding of their customers, equipping them to maintain their competitive edge,” said John Mazur, CEO of Chatmeter, in a statement. “By seamlessly integrating first-party insights to our collected unstructured data, our clients now have a significant advantage in serving their customers and ensuring satisfaction.”
Surveys allows distribution from various sources, including SMS, email, and direct URL links. Additional key features include a menu of more than 20 question formats, multiple-page functionality, and unlimited questions.
“I love it when we continue to innovate and deliver real value for the market. Surveys underscores Chatmeter’s dedication to providing the latest and best technologies in one convenient solution, which is always a stated priority for our customers,” said Cynthia Sener, president of go-to-market at Chatmeter, in a statement. “Multi-location brands can now easily gather reliable voice of the customer data, use the insights to make strategic decisions, and improve overall operations effectively.”