Bidtellect Adds CTV/OTT Advertising Solutions

Users can seamlessly leverage Bidtellect’s performance bidding and optimisation technology to incorporate CTV/OTT into their media buying strategies. Bidtellect, an advertising technology company, has launched a connected TV/over-the-top solution that connects companies with audiences beyond linear TV. Users can seamlessly leverage Bidtellect’s performance bidding and optimisation technology to incorporate CTV/OTT into their media buying strategies. […]

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  • Users can seamlessly leverage Bidtellect’s performance bidding and optimisation technology to incorporate CTV/OTT into their media buying strategies.

    Bidtellect, an advertising technology company, has launched a connected TV/over-the-top solution that connects companies with audiences beyond linear TV.

    Users can seamlessly leverage Bidtellect’s performance bidding and optimisation technology to incorporate CTV/OTT into their media buying strategies.

    Bidtellect’s solution includes the following:

    • Bidding capabilities, especially Automatic Algorithmic Rate Determination (AARDvark), are now available in CTV/OTT.
    • Enables planning, trading, and execution with Bidtellect support.
    • It is powered by Context, leveraging Bidtellect’s context-driven technology and metadata coverage across the entire supply ecosystem.
    • Access to the largest CTV/OTT-enabled supply-side platforms and premium publishers.

    Clients can activate CTV/OTT directly through Bidtellect’s demand-side platform through all service models. They can optimise and target premium content categories across multiple goals and bid types and use Bidtellect’s capabilities like budget fluidity, pacing, bid shading, creative flighting, and more.

    “The way people access entertainment continues to evolve,” said Lon Otremba, CEO of Bidtellect, in a statement. “In a sea of streaming choices, consumers want a familiar voice to be a directional guide. Consumers are receptive and expecting targeting and recommendations.

    “Our proprietary optimisation algorithms are the smartest, most sophisticated in the industry and determine what creatives are driving results with audiences,” Otremba said. “Bidtellect utilises a holistic approach to performance targeting that includes contextual and audience models. Our range of proprietary contextual, targeting and optimisation technology drives KPIs for more efficient delivery of ads.”

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