B.TECH

The new app aims to empower local merchants by offering a suite of digital solutions and products to help them grow their businesses B.TECH, Egypt’s consumer electronics retailer and home appliances distributor, announced the official launch of the deel app, an omnichannel platform serving local merchants. The new launch cements B.TECH’s focus to digitalise the […]

Algonomy, an algorithmic decisioning platform, announced that B.TECH, Egypt’s consumer electronics retailer with over 100 stores and a growing online presence, is leveraging its flagship recommendation engine. The move improves product discovery across the digital commerce journey. B.TECH attributes 18.6 per cent of its sales from web, mobile and apps to the personalised recommendations driven […]