Attentive Expands AI Marketing Platform
Attentive’s latest release also delivers many customer-driven workflow improvements that save time, reduce errors, and make day-to-day campaign management easier.
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Attentive, the AI marketing platform for 1:1 personalisation, has announced a new portfolio of solutions that cut through complexity and empower marketers to create authentic, profitable customer connections at scale.
Three New Ways to Power Smarter Messaging
- Introducing Push Notifications:
Attentive expands its omnichannel reach with Push notifications, enabling brands to extend their mobile-identity-first, personalised campaigns directly to consumers within their applications. Built to work alongside SMS and Email, Push helps change fragmented touchpoints into unified customer journeys.
- Personalisation Supercharged with AI:
With 96% of consumers reporting they are likely to purchase when brands send personalised messages, delivering relevant campaigns is the key to growth.
Enhanced product recommendation models for SMS and Email boost relevance and performance alongside advancements to Attentive’s core AI products, enabling marketers to personalise at scale without added effort.
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- All New Analytics Dashboard:
The rebuilt analytics dashboard centralises insights across channels, giving marketers a faster, clearer view of performance.
With instant access to what’s working, teams can quickly measure impact, optimise campaigns in real-time, and make smarter decisions. It reflects Attentive’s commitment to building a modern, marketer-friendly platform that saves time, offers more control, and simplifies execution.
“We’re seeing unprecedented customer uncertainty collide with industry turmoil, from shifting trade policies to OS-led changes in deliverability and new regulatory demands,” said Nakul Narayan, Chief Product Officer of Attentive.
“At the same time, emerging channels like RCS and rapid technology shifts are redefining the brand-customer relationship.”
“We developed these solutions with our customers to simplify the complex because, when marketers can act fast and personalise effectively, customers feel understood and businesses grow.”
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This release also delivers many customer-driven workflow improvements that save time, reduce errors, and make day-to-day campaign management easier, including:
- Ecosystem Integrations with Yotpo, Tapcart, Punchh, Thanx, Google Merchant Center, and more, to connect the entire MarTech stack.
- Seamless Cross-Channel Experiences links in-store loyalty codes, coupons, and subscriber profiles with embedded barcodes without the need for custom HTML.
- Smarter Insights uses built-in A/B testing for sign-up units and preference collection tools to grow lists and reduce unsubscribes.
- Email Preference Collection gives consumers control over the messages they receive while giving marketers richer data to personalise effectively.
- Easier Messaging that saves time with 10+ usability features like enhanced platform search, recurring campaign scheduling, and universal design elements to save time and keep campaigns on brand with less effort.
“In Attentive, we’ve found a partner that is going to impact our business in a very profound way,” said David Reinke, CEO of GLD, a leader in accessible luxury. “The work Attentive is doing with AI paired with our data is going to yield incredible impact over time.”
By listening to customer feedback, Attentive ensures every release delivers practical improvements that save time, reduce complexity, and fuel stronger results.
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