Appier Unveils Full Product Line Infused with Agentic AI
Unlike one-off task automation, Appier’s Agents combine predictive insights with industry best practices to coordinate end-to-end actions, accelerating time to ROI and driving measurable business impact.
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Appier, an AI native software company, has announced the infusion of Agentic AI across its entire product portfolio and the launch of 8 purpose-built AI Agents. Designed to help advertisers and marketers deliver predictable ROI, the new suite redefines how data and AI power every stage of the customer journey.
Unlike one-off task automation, Appier’s Agents combine predictive insights with industry best practices to coordinate end-to-end actions, accelerating time to ROI and driving measurable business impact.
Built on its vision of “One Data. One Experience. One Agentic World,” Appier outlined the roadmap for its AI Agents.
The new framework reimagines how data is collected and activated, instantly connecting, unifying and operationalising fragmented datasets to surface real-time market shifts and enable autonomous, adaptive and intelligent omnichannel marketing.
With AI Agents, brands gain a 24/7 autonomous marketing partner that supports teams from strategy through execution, helping them overcome legacy constraints and make clearer, more confident decisions.
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“The essence of Agentic AI is turning goals into executable, autonomous applications and workflows,” said Chih-Han Yu, Co-Founder and CEO of Appier. “Backed by more than a decade of proven experience in AI and martech, Appier orchestrates specialised AI Agents into an end-to-end agentic ecosystem.”
“This intelligent marketing network acts like a highly collaborative team that adapts in real time to handle growing marketing complexity and deliver sustainable impact and revenue.”
Appier’s 8 upgraded AI Agents span three product lines: Advertising Cloud (Coding Agent, Director Agent, ROI Agent), Personalisation Cloud (Sales Agent, Campaign Agent, Service Agent), and Data Cloud (Audience Agent, Insight Agent).
Built with industry expertise, these Agents train on each brand’s proprietary knowledge to create predictive models that turn data into predictable revenue and returns. Paired with 24/7 self learning and automated optimisation, they deliver hyper-personalised engagement at scale.
As these Agents interconnect, enterprises can establish seamless agentic workflows that further improve precision and efficiency while amplifying business outcomes.
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Appier’s Dedicated AI Agents
With 8 interconnected Agents across the customer journey, marketing teams can plan smarter, act faster and capture every touchpoint to engage consumers.
- Coding Agent — Auto-generates playable ads and interactive videos that showcase core features through gamified experiences, driving higher conversions and installs.
- Director Agent — Combines LLMs with GenAI to produce ad creatives, brand videos and interactive assets while enforcing brand style and compliance requirements.
- ROI Agent — Automates incrementality testing through Media-Mix Modelling, instantly uncovering causal relationships between ad formats, creative types, and placements. This enables marketers to maximise incremental impact and drive revenue growth.
- Campaign Agent — Automates campaigns end to end, learning and optimising from planning through execution with industry expertise and brand data.
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- Sales Agent — A 24/7 digital salesperson that uses conversational interactions to uncover purchase intent, recommend products and drive conversions and order value.
- Service Agent — Provides real-time, always-on customer support grounded in the brand’s knowledge base to strengthen retention, deepen engagement and build loyalty.
- Audience Agent — Unlocks new revenue opportunities by leveraging predictive segmentation to architect the most profitable audience strategies.
- Insight Agent — Transforms data into real-time, visual insights to help brands break through growth bottlenecks, chart the optimal growth path and empower all other Agents.
With granular data expertise, Appier enables highly personalised marketing and adapts sales and service strategies to new opportunities. Its conversational platform and cross-channel tools surface user intent and context, allowing marketers to design triggers that drive action.
At the core, Appier’s Data Quality Booster automatically detects duplicates, corrects and enriches key fields, sharpening audience accuracy and providing a reliable foundation for decision making.
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Appier leverages AI, cross-regional data advantages, proprietary algorithms and deep industry expertise to build strong competitive moats.
Serving enterprises in multiple markets and across brand scales, Appier combines R&D, global reach and local services to help businesses connect more deeply with consumers and achieve results.
Its 8 AI Agents are rolling out in phases across markets, supporting English, Japanese, Korean and Chinese. With agentic AI capabilities, a comprehensive suite and flexible pricing, Appier enables companies of all sizes to achieve their goals.
Appier also plans a series of marketing initiatives across global markets to debut its 8 AI Agents, showcasing end-to-end autonomous operations and workflows.
Customers can select the best fit Agent for each use case, from creative generation, segmented marketing, campaign operations, omnichannel sales, customer service and audience analytics, to deliver a more efficient, proactive and optimised marketing experience.
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