Adverity Closes $120 Million Series D Funding
Adverity, a marketing analytics platform, recently announced that it has closed a $120 million series D financing round led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating in the round. Adverity’s mission is to transform marketing performance through intelligent data-driven insights. The Vienna-born business has seen a 120 per cent client […]
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Adverity, a marketing analytics platform, recently announced that it has closed a $120 million series D financing round led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating in the round.
Adverity’s mission is to transform marketing performance through intelligent data-driven insights. The Vienna-born business has seen a 120 per cent client uplift in the last 12 months amid an expanding portfolio of global brands and agencies that include IKEA, Red Bull, Unilever, MediaCom, and Vodafone. This follows the best quarter in company history, a compound annual growth rate of 105 per cent in the past four years, and a rapidly growing global team that has increased in size by 300 per cent since 2019.
With three investment rounds in as many years, the announcement comes less than 16 months after Adverity’s $30 million Series C. This latest round brings the company’s total funding to more than $165 million.
Adverity’s ability to integrate disparate data sources and deliver goal-orientated insights out of the box has positioned it at the forefront of these changes, enabling companies to effectively use their marketing data to drive growth and avoid getting left behind.
Alexander Igelsböck, CEO and Co-Founder of Adverity comments, “There is a multitude of marketing tools available but the quantity of new tools that marketers implement doesn’t matter – what matters are the insights that help companies drive growth and avoid missteps. In today’s data-centric climate, every successful company must have data analytics at its core.”
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“SoftBank Vision Fund 2 recognized the value in our business, understanding that our platform is a critical component for any modern Martech stack. Using automation to do the heavy lifting, marketers can move beyond ‘point in time’ performance data and harness insights that not only power and validate better decisions now, but fuel proactive choices to improve future outcomes,” he added.
Ram Trichur, Partner for SoftBank Investment Advisers said, “With the rapid growth of digital channels available to brands globally, data integration, harmonization, and the use of real time AI analytics are now a must-have tool to effectively connect with B2C and B2B audiences. Adverity is transforming the marketing analytics sector by making it more insights-driven. We’re excited by the substantial opportunity to scale the platform’s technology and international reach.”
