Adobe Adds Mobile Capabilities To Adobe Journey Optimiser

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Adobe has added mobile capabilities within Adobe Journey Optimiser, powered by Adobe Experience Platform, to help companies engage their customers wherever they are.

These new mobile capabilities include the following:

• Message designer, to help companies design and deliver personalised email, push, in-app, and text messages all from a single drag-and-drop user interface.
• Templates for creating contextually aware in-app messages that are personalised based on data like customer profile attributes, device location, and app usage history.
• Unified real-time customer profile, with customer data, like location, past purchases, and more.
• Personalised one-time interactions and campaign communications, whether teams are sending a tailored text message for something like a flight status update or push notifications as part of a planned campaign, The app can help determine the right message to deliver to the customer, even if it means pausing campaign messages due to an unresolved customer service issue.
• Location-aware triggers.
• Access to company-approved content and assets through a cloud-based digital asset manager (DAM), Adobe Experience Manager Assets Essentials.
• Developer tools for inspection and validation of data for client-side web and mobile events, low-level SDK logs, and data exports.
• An out-of-the-box connector from Sinch, an Adobe Exchange Premier Partner, so companies can natively author personalised SMS messages within Journey Optimiser.

Through this partnership, companies can also leverage Sinch Conversation API to connect with two-way conversational mediums like WhatsApp, WeChat, Viber, and a host of other messaging platforms. These channels can be connected to artificial intelligence-based chatbots.

“Mobile devices are undoubtedly playing a more significant role in the brand experience, and a great mobile experience is no longer a nice-to-have for brands; it’s a necessity. Not only do brands have to seamlessly integrate mobile strategies into the customer experience, but they must ensure every one of those mobile interactions is also personalised,” said Kevin Lindsay, director of product marketing at Adobe.

“Every brand interaction plays a critical role in moving customers along the buying journey. Deeply integrated mobile strategies give brands the ability to communicate with customers while also adding real value to their lives.”