Instagram Officially Launches New Captions Sticker for Stories

After testing them out over the past few months, Instagram officially launched its new captions sticker in Instagram Stories, providing another way for users to expand the accessibility of their Stories content. When you add the new Captions sticker to captured video, it will auto-generate text captions based on the audio input. The auto-captions won’t […]

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  • After testing them out over the past few months, Instagram officially launched its new captions sticker in Instagram Stories, providing another way for users to expand the accessibility of their Stories content.

    When you add the new Captions sticker to captured video, it will auto-generate text captions based on the audio input. The auto-captions won’t be 100 per  cent accurate all the time, but users will be able to edit the text, as well as the text colour, position and font, to best suit your presentation.

    Instagram added a similar sticker option to its separate Threads app late last year, which quickly saw Threads rise up the download charts, due to TikTok users creating videos using the captions option in Threads (which censors bad language with expletive marks), which they were then uploading to TikTok with the on-screen text.  

    Also Read: A Revolutionary Marketing Battlefield: #Instagram

    Instagram also added automated captions for IGTV uploads in September 2020.

    Instagram says the option is also coming to Reels as well, which was further reinforced by Instagram chief Adam Mosseri in a separate announcement.

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