The Brit Awards Team up with TikTok, Amazon Music, Mastercard 

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The BRIT Awards has unveiled its sponsorship partners for 2021, as Amazon Music and TikTok line up for the May ceremony. Headline partner Mastercard returns for the 23rd year in a row, while Amazon Music is on board as Official Digital Music Partner for the second year running. TikTok also returns for a second year.

Next month, The Brit Awards will be launching a podcast series exclusively on Amazon Music called ‘Brits Top Table with Mastercard’. The eight-episode series will present the experiences and music loved by some of the UK’s diverse musical talent.

In addition to the podcast series, Amazon Music will launch the official Brits playlist on 31 March and make live music from the show available after the event itself.

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“We’re thrilled to be an official partner for the second year in a row, celebrating the British music industry and some of the UK’s most loved artists,” said Jillian Gerngross, Director of Amazon Music Europe. “This year we’re excited to help bring fans closer to their favourite artists in even more ways, including the brand-new Brits podcast. We’re looking forward to an amazing night of music.”

The nominations for this year’s Brit Awards will be announced at 4 pm BST on Wednesday 31 March across the @Brits official channels on TikTok, YouTube, Twitter, Facebook, and Instagram.

(With Input from Agencies)