PubMatic Launches AI Insights to Boost Publisher Revenue Decisions

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PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of AI Insights, a new set of AI-powered capabilities designed to help publishers understand demand dynamics and make faster, more informed decisions to optimise their revenue.

Available via the PubMatic Assistant embedded into PubMatic’s platform, AI Insights helps publishers gain real-time visibility into how their inventory, pricing, and demand compare to a relevant peer set, while protecting each individual publisher’s proprietary data. 

Publishers can use dashboards and natural language prompts to quickly understand what’s changing in the market and where to focus next to grow their revenue.

“Publishers today are operating in a market where demand conditions can shift in hours, not weeks, and relying on static reports simply doesn’t work anymore,” said John Martin, Associate Vice President, Publisher Growth Solutions, PubMatic. 

“With our AI Insights, we’re applying generative AI to give publishers real-time answers to why performance is changing and where yield opportunities are emerging.” 

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“This is about innovating on behalf of publishers; protecting their data, preserving their competitive advantage, and helping them optimise revenue in a market that demands faster, more data-informed decision making.”

Shedding Light on Demand, Not Just Outcomes

Historically, publishers could see what happened in an auction, such as clearing prices or winning buyers, but were limited in their visibility into why performance changed. 

Seeing whether outcomes were driven by pricing strategy, buyer competition, demand concentration, or inventory alignment had previously required manual, retrospective analysis across multiple tools, often after revenue opportunities had already passed.

AI Insights is designed to close that information gap by combining real-time benchmarking with AI-generated interpretation, giving publishers a more active role in understanding how buyers engage with their inventory. 

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Publishers can now see which advertisers are active, how budgets shift across channels, and where competition is intensifying or softening.

Moreover, AI Insights brings comprehensive market context together in one place—supporting faster, more confident decisions as demand shifts across formats and buying patterns evolve in real time.

For omnichannel publishers like Realtor.com, AI Insights supports faster, more confident decision-making in a rapidly changing market.

“As a digital marketplace connecting millions of homebuyers, sellers, and real estate professionals, Realtor.com operates in an environment where demand, seasonality and buyer behaviour can change rapidly,” said Yi-Fang Yen, Senior Vice President of Digital Media & Advertising, Realtor.com. 

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“PubMatic’s AI Insights delivers the timely, market-level visibility we need to spot performance opportunities, understand shifts in demand, and make confident, real-time optimisations as conditions change.”

Turning Insights Into Opportunity

AI Insights surfaces specific, actionable intelligence that was previously difficult to assemble in real time, including:

• Channel optimisation insights, showing how demand and pricing shift between PMP and open auction, and where premium inventory may be better allocated as buyer behaviour changes.
• Advertiser and vertical strategies, revealing which advertisers and categories are gaining traction, which are declining, and where deeper engagement or diversification could unlock future demand.

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• Inventory alignment signals, highlighting which content genres and placements are attracting stronger CPMs and auction pressure, helping publishers adjust pacing, packaging, or exposure around demand spikes.
• DSP and buyer behaviour trends, providing clarity into where spend is concentrating or fragmenting across buying platforms.

From Static Analytics to Live Intelligence

As programmatic environments become more fragmented, publishers are often left stitching together insights across incongruent tools and reports. AI Insights replaces that approach with always-on intelligence delivered directly inside the PubMatic platform.

Publishers can explore these insights directly in a dashboard or use natural language prompts through the PubMatic Assistant to ask questions and surface recommendations that explain what’s changing, why, and which levers may require attention, turning hours of analysis into seconds and driving revenue outcomes faster.

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