Wiland Launches MarketSignals Custom Personas
MarketSignals Custom Personas offer businesses and nonprofits across industries a smarter path to segmentation—bridging strategy with real-world execution at scale.
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Wiland, the provider of data-driven marketing intelligence, has announced the launch of MarketSignals Custom Personas, a new custom segmentation solution that uses proprietary consumer spend data to help brands and agencies precisely identify, understand, and activate their best customer segments.
With MarketSignals Custom Personas, marketers can go beyond “one size fits all” traditional, survey-based persona models or generic canned segmentation systems to gain an accurate view of their customers—based not on assumptions, but on real-world spending behaviour.
By combining each client’s first-party data with Wiland’s vast transactional spending dataset, MarketSignals Custom Personas create behaviorally rich, actionable audience segments across marketing channels.
“MarketSignals Custom Personas give marketers the missing piece in their personalisation and growth strategies,” said Mike Gingell, CEO of Wiland.
ALSO READ: Wiland Adds News Capabilities to MarketSignals Platform
“Our clients want more than just insights—they want segmentation they can actually use. By grounding personas in real purchase behaviour, we’re helping them find the right prospects, keep their best customers, and grow their business with precision.”
MarketSignals Custom Personas are designed to be easily integrated into marketing strategies across industries, offering:
- Tailored personas based on actual spending behaviour.
- Appended persona data directly to the client’s customer file.
- Use of personas for personalisation, retention, and acquisition.
- Expansion audiences for prospecting across digital platforms.
MarketSignals Custom Personas offer businesses and nonprofits across industries a smarter path to segmentation—bridging strategy with real-world execution at scale.
“Don’t settle for generic segmentation that gives you mediocre results in your marketing efforts. Our MarketSignals Custom Personas are built specifically for you and provide unmatched performance,” said Gingell.
